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Myth #1: Staging is Decorating:

Fact: Staging is NOT decorating and it’s NOT design. Decorating and design are personalizing. Staging is de-personalizing and preparing a house to appeal to as many unknown buyers as possible. That is why it is so important to hire someone with training specifically on how to prepare a house for sale.

The objective is to highlight the property’s light, space and architecture. By removing clutter, eliminating personal items and neutralizing paint and furniture you create the best conditions for every potential buyer to emotionally move in and envision themselves living in that space. The risk every homeowner runs by not taking these fundamental steps is that the buyer gets distracted by your stuff, gets overly concerned about the need to repaint and/or repair or that their furniture won’t fit and then loses interest and moves on.

I want your property to be the gold standard. Your property needs to be the one that every other single listing gets compared to which in turns gets it sold.

Staging does not have to be complicated but it does have to be done right. Please take caution: insist that your property not be listed before staging is complete and that photos show your property in the best possible light.

You only have one change to make a good first impression – make it right the first time.